MINI is taking personalization to the next level by offering a sophisticated package called MINI Yours, consisting of a huge range of style, comfort, convenience and technology options.
The options include exterior paints, tattoos, interior trims and upholsteries, all of them designed to make your MINI as unique as it can be. These are higher-spec options than normal items you choose in the showroom. You can even get a MINI limited edition such as the MINI Inspired by Goodwood, MINI Soho, Clubman Hampton or the recently announced London 2012 edition, and then customize it with the Premium package.
The first options pack offered in the UK is the MINI Avenue. It is available with either Highclass Grey or Laguna Green metallic paint. Both feature an identical interior with an exclusive ‘Soda’ repeating design motif.
Features and equipments of it include Satellite Grey Soda Lounge leather with matching black floor mats, Bi-colour Sport leather steering wheel with multi-function controls, Soda mirror caps and special effect white bonnet stripes. The vehicle runs on 17-inch twin-blade spoke alloy wheels.
It is an interesting prospect, but it’s not cheap of course. The Avenue package costs £4,880 on a MINI One or One D, Hatch, Convertible or Clubman. That brings the cost of a entry-level MINI One D to £19,360.