Sony Entertainment is bringing Snoop Dogg to this year’s SEMA show to perform at the tenth annual Gran Turismo Awards. The Doggfather will be at Rain Nightclub in The Palms Casino Resort in Las Vegas on November 1, performing some of his greatest hits, liven up things a bit at the event.

Gran Turismo is the most successful racing game in history, and that enables Sony and GT creator Kazunori Yamauchi to have their own award ceremony at a big show like SEMA. GT Awards include Best Truck or SUV, Best Hot Rod, Best Domestic Automobile, Best European Import and Best Asian Import.  The Best in Show Grand Prize Winner will be honored with a playable part in future Gran Turismo games.

“Gran Turismo is the most real-deal driving game I have ever experienced,” said Snoop Dogg, aka Snoop Lion.  “I have been a PlayStation fan for years, and am excited to help make this 10^th year celebration for the Gran Turismo Awards into an ‘off the hook’ affair.”