Chinese car maker Qoros Auto released the first design sketches of its new family sedan, set for unveiling at the 2013 Geneva Motor Show. This car still doesn’t have a name, but we have to say, in these sketches at least, it doesn’t look half bad.

The car has a strange resemblance to MG products – not old ones, but the contemporary Chinese MGs. They have tried to make it look as European as possible, but a trained eye can still tell its origins. Qoros says their cars are designed and developed with the European market in mind, even though it will first go on sale in China before reaching Europe a year later.

The company is also very careful with the engineering of their products. Chinese cars, as you certainly know, do not enjoy the best of reputation in terms of safety and reliability. But Qoros wants to change all that for good. For instance they are developing the car from the ground with NCAP’s 5-star rating standards in mind. Will it work in the end we have to wait and see.

Gert Volker Hildebrand runs the Qoros design studios in Munich and Shanghai with unparalleled creative freedom.  “Designing cars is one of the very best jobs in the world.  But very few designers have the chance to design the badge first, and then go on to reflect a completely new vision and dream by designing a brand’s first family of cars.  This is an exceptional opportunity, and I don’t believe there is anything more exciting for a designer,” says Hildebrand.  “We are not subject to the constraints of further developing a fully-fledged style, but rather are in the early stages of moulding our own tradition. It will just follow the new brand philosophy which is also in its infancy.”