This is hands down the best commercial we’ve ever seen for the Smart Fortwo. It uses reverse psychology to put the advantages of owning a Fortwo into perspective. You see the car going off-road and getting stuck relentlessly. Then it switches to a scene in town, where a big 4×4 struggles with a small parking space. Genius.
So yes, the plot is very clever. But that’s not the reason we liked this ad so much. The reason we like it is because of all the scenes that show the Fortwo getting hopelessly stuck. The car is so out of its comfort zone, it looks really funny. Check it out: