MINI has been on the rise ever since BMW took over the Company and resurrected it with modern design, engines, and features. They entered the American market only 11 years ago in 2002, and that makes their recent milestone even more amazing. MINI’s U.S. sales have passed the half a million mark.
Now that wouldn’t be so astonishing if we were talking about a mainstream manufacturer like Toyota. But MINI is more of a boutique car maker with products that are not everyone’s cup of tea. Still, a lot of people seem to be responding to the brand’s quirky and fun cars, hence the record sales.
MINI has increased its U.S. sales from 24,590 units in 2002, to 66,123 units in 2012. Moving into the first part of 2013, the brand continues to grow its portfolio, which now includes: Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman. The dealer network also continues to expand with 116 dealerships currently open, and plans for a total of approximately 130 facilities by the end of 2013. Further expansion has already been planned and new facilities are already under construction.
“This milestone is an incredible achievement for MINI, and we’re proud to have so many Motorers as part of the MINI family,” said Jim McDowell, Vice President – MINI USA. “11 years ago, doubters said a small car could not succeed here, but MINI proved that small could be premium, fun to drive and have real character, creating a whole new segment that has grown significantly in the years since then.”