This is one of those Volkswagen commercials that are a bit hard to process. It is about the fuel-saving Start/Stop technology – which automatically switches off the car’s engine when stationary – and is available across the Volkswagen range. The thing is, each time the system engages and shuts the engine, the baby in the back seat starts crying. The Message: at least you save money on fuel!

What kind of dad sacrifices his child’s comfort to save a few bucks? Those who drive Volkswagens, apparently!