After the new generation MINI Copper got caught undisguised by spy photographers and the beans spilled, the company decided to use it to their advantage and make a teaser out of the whole thing. So they released an statement that, we think, is supposed to be funny. They liken the Cooper to a celebrity caught off guard by the paparazzi.
They also released their own ‘official’ spy photo of the car, just to get back at those spies who ruined their big plans. The teaser image shows a heavily camo’d car, pretending that no one has seen those revealing spy photos. MINI says those pictures do not reflect the good looks of the car anyway.
We kind of feel for MINI. They had planned a big reveal event, and those spyshots stole their thunder. They are right to be mad. But this is how those photographers make a living. MINI employees should have been more careful camouflaging the car. Still, MINI got a lot of media attention out of this situation. What they say, only no press is bad press!
Check out MINI’s statement blow:
Outrageous! MINI secretly photographed at private getaway.
Oxford. Aggressive and relentless papping is something British celebrities have had to learn to live with. Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now MINI is the latest victim. Absolutely unaware and without make-up, the youngest member of our family was caught by sensationalist photographers in a highly private moment. The young one was yellow and completely defenceless. We understand the worldwide interest in our family but it is not the British way to send such unfavourable pictures around the globe.
But like a good stiff-upper-lipped Brit, MINI shall not complain, although we would like to officially state that we are not flattered. The published pictures do not reflect our good looks any way. As every celebrity knows, those extra long telephoto lenses have the devastating ability to negatively distort all surfaces, lines and angles. Therefore our advice: next time come closer to the object of desire. If that doesn’t work, don’t worry, shortly you will have the opportunity to experience the MINI up close and personal, and to take pictures from all angles.