Kia and Hyundai have a strong presence in almost every single car market in the world, and they use every opportunity they get to reinforce their position. They make cars cheap cars with one airbag if that’s what a specific market wants, and luxury hybrids if sells in some other market.

So in the latest advertising campaign for the 2014 Kia Optima, they went the extra mile to tailor TV spots specifically for the Hispanic community.

http://www.youtube.com/watch?v=t8sHtXnXjdI

The commercial reflects on what makes the new Optima good value, taking into account that is on the top of the list for a typical Hispanic customer. It boasts the car’s easy-to-use technology features, turbocharged performance and redesigned front and rear fascias, as well as safety gear like Blind Spot Detection.

Performance enhancements and high-tech amenities are core to the redesigned 2014 Optima,” said Michael Sprague, executive vice president of marketing & communications, KMA. “The new spots help to increase Kia’s presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled.”