SRT has come up with a new color for the Viper supercar, but they don’t know what to call it. They are stumped, and are asking for your help to name this color. The winner of this contest will be treated to a VI trip to the ‘2014 Rolex 24 Hours At Daytona’ in January 2014.

We have a good one: Blue! Not that they don’t realize that, but the goal of SRT Viper Color Contest is to find a cool and iconic name for it – names that become part of the car’s personality; names like plum crazy purple, or verde Ithaca green.

The name you choose should also reflect the character of the SRT Viper. To help you with that, here’s the car’s specs: Power from the all-aluminum, 8.4-liter mid-front V-10 engine delivering 640 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports-car engine in the world, combines with triple-digit weight reduction to produce the best power-to-weight ratio of any Viper ever. Standard safety features include electronic multistage stability control, traction control and new 4-channel anti-lock brake system (ABS).

You can submit the names you come up with online at DriveSRT.com

“ ‘The SRT Viper Color Contest’ gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said Ralph Gilles, President and Chief Executive Officer – (SRT) Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. “Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”