Maserati was quite honest when they launched the Ghibli and said that the only reason they made this car is to get a fair share of the mid-size luxury sedan market and double their sales. Looks like the plan is working, as they set a new all-time sales record of 623 units in the month of October, nearly tripling the North American sales total for the same month last year.
Besides the Ghibli launch, the new Quattroporte S Q4 was the main reason for this boost in sales. The brand’s first all-wheel-drive model helped increase sales in the US by over 186% versus Oct, 2012, and by 29% Year-to-Date. In fact, in the first 10 months of 2013, Maserati sold more cars in American than in all of 2012.
Maserati has expanded its dealer network in America to 77 locations in anticipation of the second all new car to be introduced in 2013, the mid-sized Ghibli sport sedan. The new sports luxury sedan powered by twin-turbocharged V-6 Maserati engine producing 345 HP with rear-wheel drive and 404 HP in S Q4 All-Wheel-Drive trim might be conceived as a marketing exercise, but it is a damn good car and it’s expected to fly out of the showrooms.
“All-Wheel-Drive is a game changer for Maserati. Not only is it welcome in cold weather markets where this feature is appreciated, S Q4 also provides genuine Maserati performance with added excitement in markets where snow and ice are not an issue.” commented Maserati North America, Inc., President and CEO Bob Graczyk.