If none of the great crossovers from renowned manufacturers such as Mercedes-Benz, BMW, Nissan, and countless others, float your boat and you want a Lincoln, grab your checkbook because the American firm just revealed the official pricing of the 2014 MKC. It starts at $33,995.

Underneath, the 2015 Lincoln MKC is an EcoBoost-powered Ford crossover. So it ought to do things rather well. It is the appearances that set this car apart from all the other offerings in the market. And it’s a love-hate thing. You either adore those headlights and grilles, or you loath them.

If you decided you can live with the way the MKC looks, next up is choosing what trim level suits you best. The base 34 grand Premiere version is pretty much loaded with all the things you would expect in a luxury crossover; even stuff you wouldn’t expect such as Active Noise Control, Hill Start Assist, toque vectoring, 10-way power driver’s seat with two-way power lumbar and memory, and active grille shutters. Higher trims of Select ($37,225) and Reserve ($40,930) differ mostly in terms of styling touches and technology features.

Despite all this, all-wheel-drive is only available as an optional extra ($2,495), and if you go for the base model, you can only have a 2.0 liter engine. The more powerful 2.3 liter is available only for the Select and Reserve, as a $1,140 option.