Korean car maker SsangYong is desperately trying to become the next Hyundai, and in their quest they keep making fancy concepts and bring them to the Geneva Motor Show each year. They are so caught up in this concept game they’ve forgotten they need to produce some of these concepts and sell them to make any money.

So here’s this year’s offering, the SsangYong XLV Concept. Like its predecessors, the new XLV is a B-segment SUV or a crossover – or as SsangYong calls it the eXciting smart Lifestyle Vehicle – featuring an innovative 2+2+2+1 seating arrangement. The seventh seat slides between the second and third rows.

The XLV is a showcase of SsangYong’s new design philosophy “Nature born 3 motion”, whatever that is. All we know is that it’s a few degrees uglier than the concepts that went before. It’s amazing that after all these years this car maker has not arrived at a design they are willing to invest on. They just keep spitballing and each time make it a little bit worse.

SsangYong XLV Concept is powered by a hybrid system consisting of a 1.6 litre diesel engine with an electric motor powered by a lithium ion battery.