Super Bowl 50 is just around the corner and that, for car people, means a ton of cool and entertaining car commercials featuring high-profile celebrities. Kia Motors is the first to reveal what they have in store, or rather closet, and it’s Christopher Walken.

The ad, dubbed “Walken Closet”, promotes the all-new 2016 Kia Optima… evidently with sock puppets ran by Christopher Walken. Here’s a brief teaser:

https://www.youtube.com/watch?v=ZILIr1412wc

Kia Super Bowl 50 commercial is shaping up to be a memorable one, if just for Walken’s unique, punctuation-free way of talking.