There is no denying that the Lincoln Navigator simply isn’t as good as any of the big players in the luxury SUV market.But being cool has nothing to do with being good, and we think the big Navi, at least this new version – the 2018 Lincoln Navigator Black Label, is the coolest one out there. 

Compared to this car all the Range Rovers and Bentaygas and what have you look kind of obvious. This is different. Lincoln Navigator Black Label is for those who want to set themselves apart from the multitude, those who won’t follow the trend no matter how convenient that might be. Nearly a foot longer than the standard Navigator, the Black Label has an old school approach to luxury infused with modern features and equipment.

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On the styling front a monotone black exterior with just the right amount of chrome and some really fancy wheels distinguish Lincoln Navigator Black Label from anything else on the road. Inside, you find acres of Mahogany Red Venetian leather with an intricate diamond weave on the seats complemented by khaya wood laser-etched appliqués, though you can also opt for Chalet and Yacht Club trims. Technology-wise, it gets Perfect Position Seats and Pre-Collision Assist with Pedestrian Detection among other things.

The Black Label also come with some perks such as lifetime complimentary car washes, a complimentary culinary experience – with enhancements such as a champagne or wine toast, appetizers and a personalized menu, plus a chance to qualify for the Avis President’s Club.