Kia has unveiled a limited-run special edition of its award-winning Soul, which is called the Ignition! This new edition is designed to emphasize o the car’s young and active personality and its great customization potential. It comes with a subtle body kit, 18-inch wheels and unique exterior color.

Kia Soul Ignition features an exclusive orange paint job with a black racing stripe. It also comes with a rear spoiler, alloy fuel door and as mentioned 18-inch a lot wheels with a funky design. The car is based on the Soul+ trim level so it’s very well-equipped with stuff like Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moon roof, fender vents with side marker repeaters and fog lights, keyless remote entry, privacy glass on the rear and rear side windows, body-color door handles and dual body-color power side mirrors.

Other standard features include cruise control with steering wheel-mounted controls, Bluetooth® hands-free connectivity, dual 12-volt power outlets and tweeter speakers, all enhancing creature comforts on the road, as well as a covered upper storage bin, dual visor vanity mirrors with covers and dual map lights.

Available in four trims, Soul, Soul+, Soul!  and Soul sport, pricing for the versatile five door begins at a very reasonable $13,300 for the base trim, while Soul+ starts at $14,950. Enhancing to the Soul! or Soul sport offers a price beginning at $16,950. The Soul Ignition special edition starts at $17500, still pretty good value for money.