Maserati and Italian jewelry company Damiani launched new Masterpiece key-ring and the Circle collection. The collection has been unveiled at the Basel world Watches and Jewellery exhibition.

The two Italian icons has have been working together since 2009 to present designer jewelry and accessories with Maserati branding. They are in essence normal Damiani stuff that come at much higher price because of the Maserati logo! That’s how this brand merchandising works. Still, we think its embarrassing to wear a necklace with Maserati logo on it. A keyring ys, that’s fine even if you don’t have a Masser, but a necklace? What people will think of you! You might say aha, I’ll explain to them that its a Damiani, but things that you have to explain them are never cool.

THE MASTERPIECE KEY-RING

A jewel born from the craftsmanship of Damiani goldsmiths artisans: a beautiful key-ring in white 18kt gold with diamonds and sapphires pavé that will be produced in a limited edition of only eight pieces, the number of cylinders of Maserati V8 engines. The key-ring design features the Maserati logo: the unmistakable Trident in white gold stands out on the pavé composed by 232 blue sapphires and 66 conflict-free diamonds. On the back of the key-ring, the engraved Maserati ‘signature’ in a tribute to real lovers of Made in Italy luxury.

THE CIRCLE COLLECTION

The Circle collection, first of a series of product lines created by Damiani for Maserati, proposes a range of accessories in silver entirely dedicated to men. Cufflinks, key-rings and necklaces are characterised by an essential and elegant design playing with the circular shape and with the Maserati Trident logo engraved on the front.