Not sure what’s going on with General Motors at the moment, but they’re apparently revamping their whole advertising campaign. And they’re starting by ditching what they refer to as ineffective, expensive ads. Only a few days ago we had in the reports GM is pulling its Facebook ads worth $10 million, and now news emerged they won’t bother with the next Super Bowl ad frenzy either.

They were right about Facebook, it was indeed a big waste of money. But Super Bowl — at the very least they could win over some fans with brilliant ads like the one they made for the Silverado.

The reason for this decision has nothing to do with the effectiveness of the campaign, but its cost. Next year the price for Super Bowl ads will be increased by  9 percent, to about $4 million for a 30-second spot. They’re going to have to sell a whole lot of cars just to make up for that money!

“We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense,” said Joel Ewanick, GM global chief marketing officer.

via: Insideline