Following an intriguing teaser, Kia released their their new Super Bowl ad, called Space Babies, in full. Turns out it’s about a dad bullsh*ting his son about where the babies come from, just to get humiliated because the kid knew the answer all along! It’s a bit of a giggle, and very well made, but the best 2013 Super Bowl commercial? Probably not.

Check out the ad below. Maybe it gives you some ideas for when you have to have the big talk with your kids:

http://www.youtube.com/watch?v=t535BjVmXq8