Lincoln “SteerTheScript” Super Bowl Ad ReleasedFriday, February 1, 2013 8:42 by Arman Barari
Lincoln still has no interest in being normal and it shows with the commercial they made for this year’s Super Bowl ad frenzy. They spent a fortune writing a script based on tweets by their fans telling weird stories. The job of putting them all together was given to comedian Jimmy Fallon, and this is what he came up with.
It is a surreal ad and in order to make sense of it, you need to be surreal yourself. Still, you might enjoy seeing some celebs in this clip, including NFL’s Emmitt Smit, Star Trek’s Wil Wheaton, and hiphop artist Rev Run.
You know, we can’t help but think that with this kind of budget there must have been a better way to promote the MKZ.