Superman-themed Kia Optima Revealed in ChicagoThursday, February 7, 2013 18:20 by Arman Barari
The last of Kia’s Justice League cars makes debut at the Chicago Auto Show. It’s the Superman-themed Kia Optima Hybrid we’re talking about, designed in collaboration with DC Entertainment and Super Street magazine. If Sheldon knew how to drive, this would be his car!
The car certainly does not look good. Well, in fairness it looks terrible. But don’t diss it, because it serves a good purpose. This car , and the Justice League series in general, are designed to raise awareness about DC Entertainment’s “We Can Be Heroes” giving campaign whose aim is to fight hunger in Africa.
“As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president, marketing and communications, KMA. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”