Brabus’s booth at this year’s Geneva Motor Show is a horsepower pleasure house. After introducing the Rocket 900 S65 Coupe, they have now unveiled at the show the Brabus Mercedes G63 850 Widestar, a new and even more insane take on the high-performance SUV.

The heart of Brabus Mercedes G63 850 is a heavily revised, increased-displacement version of AMG’s 5.5 liter biturbo V8. The unit is upped to 6.0 liter capacity by Brabus and fitted with all sorts of high-performance components, such as eight forged pistons with a diameter of 99 millimeters, precision-balanced billet crankshaft with a stroke of 96 millimeters, larger turbos, modified exhaust, special “Gold Heat Reflection” sheathing for the air pipes, and…

The result of all that is 850 HP (838 bhp) and a peak torque of 1,450 Nm (1,069 lb-ft), delivered to the ground via 23-inch BRABUS “PLATINUM EDITION” Monoblock Y forged wheels supported by Dynamic Ride Control suspension. This arrangement enables the Brabus Mercedes G63 850 Widestar to sprint from 0 to 100 km/h in just 4.0 seconds and reach a limited top speed of 260 km/h (162 mph).

But performance is not the primary factor in many people’s minds when they think about buying this half a million Euro monster. The biggest attraction of a Widestar Brabus G-Class is the say it looks, what with the sport bumpers and hood and fender flares, not to mention the custom iBusiness interior. It’s all about the invincible feel of the thing.