Volvo announced a strategic partnership with Google in which the technology giant will help them develop the next generation of in-car infotainment and connectivity solution based on Android. The goal of this project is to make the car more app-centric, enabling users to interact with the automobile in new ways.
As is often the case with app-based stuff, most of the services offered by the Android Infotainment, whether its Google’s own apps or Volvo’s or a third party’s, will be gimmicks with no real value in terms of enhancing the experience of owning the vehicle. Sure, you may be able to send a Tweet or like a picture on Instagram while you are on the road, but you already have your phone for all that nonsense. We reckon the number of apps with a real use – a better navigation map, road-side services, etc. – will be dwarfed by the number of “social” apps.
That said, this stuff are the trend right now, and if Volvo wants to sell those cars they have to give in to popular demand, not matter how stupid it might be.
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“We are making an important strategic step with the Google partnership. Google’s platform and services will enhance the user experience by enabling more personalisation possibilities, while Android will offer increased flexibility from a development perspective,” said Henrik Green, Senior Vice President Research & Development at Volvo Car Group.