Making its public debut at next month’s IAA in Frankfurt, the all new Saab 9-5 sedan announced today signals the start of a new era for the Saab brand. Sleek, sophisticated and unmistakably Saab, it combines stand-out looks with advanced technologies and will bring a fresh alternative choice to the premium sedan segment when sales start later in model year 2010.

The clean, sculpted shape embraces the purity of Scandinavian design and its dramatic wraparound window graphic echoes Saab’s aviation heritage. With frontal styling inspired by the award-winning Aero X concept car and a muscular, low-slung stance, the new 9-5 heralds the introduction of a bold, more expressive design language.

The array of high-tech features on offer includes: an aircraft-like head-up information display (Pilot HUD); adaptive lighting (Bi-Xenon Smart Beam); adaptive cruise control; Saab DriveSense adaptive chassis with real-time damping control; keyless entry and starting; tri-zone air conditioning; dynamic parking assistance and Saab XWD with a rear eLSD, the industry-leading all-wheel-drive system.

The all-turbo powertrain line-up starts at 1.6 liters and carries forward Saab’s rightsizing engine strategy, which focuses on responsible performance through the development of highly efficient and relatively small four cylinder turbo engines. There is a choice of three fuels – gasoline, diesel and E85 bioethanol – and with diesel power, the new 9-5 offers CO 2 emissions as low as 139 g/km.

“This car is the start of a new era for our brand,” says Jan Åke Jonsson, Saab Automobile’s Managing Director. “We have created an advanced and very distinctive product by leveraging the power of our roots in key areas, such as progressive Scandinavian design, sporty driving and responsible performance. The new 9-5 delivers in all these respects, as will every future product from Saab.”