Kia is going to unveil a new hybrid concept car codenamed Ray at the upcoming Chicago Motor Show. And they have started a teasing campaign for it by revealing a small part of the car each time! This is a new trend between car makers and every one of them is doing it. But they have to realize this is so boring, just show us the damn car!

Anyway, The car, well no body knows nothing about it yet! The Ray is a futuristic Concpet which will be powered by the firm’s new Hybrid powertrain. For more details, we all should wait a bit longer.