Remember when General Motors bought Korean firm Daewoo and rebadged their Matiz as a Chevrolet and tried to sell it in Europe?! That didn’t work really, so GM decided to go the other way round and rebadge one of their cars as a Daewoo and sell it to Koreans! The result is this car you see here, which although called the new Daewoo Alpheon, is the Buick LaCrosse. They are genius!
The Alpheon will be powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission for the Korean market. It is set to a premium luxury mid-size sedan, which means it will be competing with the new Hyundai Sonata and Kia Optima, which both are just as good looking as the Alpheon, better equipped and above all made in Korea! So unless the Koreans like Americans better than themselves, the Alpheon is going to have hard time finding buyers.
“With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea,” said GM Daewoo President and CEO Mike Arcamone. “I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea.”
During the Busan Motor Show, GM also introduced the 2010 Chevrolet Camaro to the local market.