/Range Rover Evoque Goes On World Tour – In Disguise!

Range Rover Evoque Goes On World Tour – In Disguise!

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The new Range Rover Evoque is doing its final-phase real-world testing, and the company decided to also use this to publicize the car and tease people. So they’ve set up a world tour in which more than 17,000 individual tests will be completed on the car. Of course they are not going to promote the car in Kabul or Baghdad, instead the funky camouflaged cars will visit London, New York, Sau Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow during the program,

“The development stage is crucial in the year leading up to launching the car.” said Murray Dietsch, Director of Land Rover programmes. “No stone is left unturned, we have a team of experience and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our consumers.”

Usually prototypes are disguised for discretion, but these ten are supposed to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its city. It signals the eagerly awaited global launch of the new Evoque.

Many of Land Rover’s 3500 engineers are dedicated to the programme. Teams will travel to 20 countries to pit the Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.

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(Founder / Chief Editor / Journalist) – Arman is the original founder of Motorward.com, which he kept until August 2009. Currently Arman is our chief editor and is held responsible for a large part of the news we publish.