Hot on the heels of exporting their 10millionth vehicle, Kia Motors is now thinking of a new brand image that is more appealing to younger customers. For that, they are mulling a new two-seater roadster to rival Mazda MX-5.
They actually call this car Kia’s MX-5 and want it to be a dynamic, sporty and nimble roadster which will also be affordable enough for the young generation. Think of this car as a roadster version of the Kia Forte (Cerato) Koup. With the Koup, Kia enjoyed an enormous success in a segment that they were a complete stranger to. If the roadster has the same sort of brave design and great features of the Koup, it’ll be an instant hit.
The sporty roadster will help Kia put on a new, more exciting face thus set the brand apart from sister company Hyundai.
Kia officials have also confirmed there are big plans for the Soul. For example it’s going to get four-wheel-drive system and move upmarket to the crossover segment.