/MINI Red Mudder One-Off For 2011 Life Ball

MINI Red Mudder One-Off For 2011 Life Ball

mini red mudder 1 at MINI Red Mudder One Off For 2011 Life Ball

Each year for the Life Ball, Europe’s biggest AIDS charity event, MINI comes up with a special one-off model which gets auctioned off to benefit the efforts in fighting HIV.

For the 2011 event, they are preparing a unique MINI cooper S designed by the DSQUARED², the Canadian twins specializing in techno art. Called the Red Mudder, thi sMINI is specailly equipped for outdoor events and kinda remind us of the original Cooper rally champ of the 60s. It also features lots of DSQUARED logos and leafs on its doors to showcase its identity.The one-off MINI will be unveiled on 21 May.

Taking part in Life Ball event is part of BMW Group’s social commitment. Since 2001, a MINI created by world-renowned designers has been a pivotal element of the Life Ball. Previous designers who have worked with BMW and MINI to create one-offs include Agent Provocateur, Donatella Versace, Diesel, Missoni and Gianfranco Ferré.

mini red mudder 2 at MINI Red Mudder One Off For 2011 Life Ball

Timeline of the Life Ball MINI.

2001  –  camouflaged MINI, as event precedes market launch

2002  –  Charity MINI

With autographs from German/Austrian and international celebrities (e.g. Elton John, No Angels, Heidi Klum, Emma Sjöberg, Mavie Hörbiger)

2003  –  MINI designed by Missoni

MINI Hatch by Angela Missoni

2004  –  MINI designed by Ferré

MINI Convertible by Gianfranco Ferré

2005  –  MINI designed by Versace

MINI Convertible by Donatella Versace

2006  –  MINI designed by Diesel

MINI Convertible by Diesel / Renzo Rosso

2007  –  MINI designed by Testino

MINI Hatch by star photographer Mario Testino

2008  –  MINI designed by Agent Provocateur

MINI Clubman by Agent Provocateur / Joseph Corré

2009  –  MINI designed by The Blonds

MINI Convertible by The Blonds for Katy Perry

2010  –  MINI designed by Diane von Furstenberg, Kenneth Cole and Francisco Costa of Calvin Klein Collection

MINI Hatch by Diane von Furstenberg

MINI Convertible by Kenneth Cole

MINI Countryman by Francisco Costa of Calvin Klein Collection

2011  –  MINI designed by DSQUARED²

MINI Hatch by Dean and Dan Caten

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