Nissan Power 88 is not a name of a new car model. It is what they call the plan for fiscal years 2011 to 2016. Based on that there will be a – on average – a new Nissan every six weeks for six years.
That’s a lot of Nissans. It’ll help to extend the company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments. By the end of fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%. Nissan will also introduce more than 90 new, advanced technologies, averaging 15 per year.
As part of the new business plan, Nissan will renew its focus on the overall customer experience through actions that elevate its brands’ power and sales power. They will be investing heavily in brands and retail networks to enhance its customers’ entire ownership experience. The goal is to increase the current 6,000 major global points of sales to 7,500. Business expansion will focus on growth markets and further developing the company’s Infiniti and light commercial businesses.
More details on what to expect form Nissan and its subsidiary companies in the new Power 88 plan:
“Nissan Power 88 is the roadmap for our company’s profitable growth,” said Nissan President and Chief Executive Officer Carlos Ghosn. “We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century.”
In 2012, Nissan will have a production capacity of 1.2 million units in China. China has become – and will continue to be – Nissan’s largest single global market. Nissan aims for a 10% share of the Chinese market. Nissan will also increase its presence in Brazil, Russia and India, as well as in the next wave of emerging markets.
In Brazil, Nissan will build a new plant, with a capacity of 200,000 units as a first step.
Nissan NV200?s selection as New York City’s “Taxi of Tomorrow” illustrates the company’s momentum in the LCV field. By 2016, Nissan will be the world’s leading light commercial vehicle manufacturer.
The Infiniti premium brand will grow from its 2010 sales level of 150,000 vehicles to 10% of global market share among luxury brand segments, a level today that would represent 500,000 vehicles.1 Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.
“Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” said Mr. Ghosn.
