Peter Schreyer is still excelling in designing great cars for Kia, bringing home yet another title. It’s the three-door Piacnto this time, receiving the prestigious iF product design award.
The iF award recognizes design quality alongside a number of other criteria, including workmanship, level of innovativeness and eco-friendliness. This is the fourth iF design award in three years for Kia.
The new Picanto, especially in its three–door format, has a design with soul and passion. You look at it and you know there’s a lot of thought going into this. It makes more sense when you compare it to the old model, which, truth be told, was a piece of junk in every way!
“Receiving the iF product design award for the new Kia Picanto is a great success for our design team and it is welcome recognition of our brand’s design oriented strategy,” said Kia’s Chief Design Officer, Peter Schreyer. “The second generation of the Picanto displays a very purposeful, self-assured design, and its sportiness is particularly underscored by the three-door version.”
The 3.6 meter 3-door Picanto is only available n Europe, with two highly efficient petrol engines (69 ps and 85 ps) which, in combination with the optional automatic stop-start ISG system, reduces CO2 emissions to as low as 95 g/km. Kia’s industry-leading 7 year warranty is also standard for this little fella.
