This is Kia Ray, a compact A-segment vehicle for the Korean domestic market.

The Ray looks like the result of marriage between Kia Soul ad Kia Picanto, and is basically an eco box designed to offer a spacious interior, efficient powertrains, and not much else. But that’s plenty for the average Korean drivers.

For the sake of practicality, the Ray features sliding passenger side rear door not only enables easier passenger entry and exit in tight parking spaces, but also provides for a wide, unobstructed side opening for maximum cargo utility. That is its most exciting feature. Kia also emphasize on the LED daytimers and Ray’s unique side glass configuration as elements that enhance the vehicle’s individualistic aesthetic appeal.

As mentioned Kia Ray is KDM-exclusive. We’re not jealous. Not even a bit.