The Lamborghini Project, by Canadian company Media Merchants specializing in projection based technologies, is one of the coolest videos you are going to see this year, quite possibly! And it doesn’t really have anything to do with the car, an ultra-rare Lamborghini Reventon. It just sits in the studio acting as a canvas while Media Merchant guys play their magic on it. It is simply epic.

[vimeo]http://vimeo.com/33167496[/vimeo]