Following a successful year in the Middle East, MINI decided to expand its business in the region by opening a new center in Jordan.
Last year BMW and MINI sold a total of 18,657 vehicles in the ME, resulting in an increase of more than 77 percent for the British brand. The most popular markets for MINI in the Middle East are Abu Dhabi and Dubai, alongside Saudi Arabia, Kuwait and Qatar.
MINI is anticipating similar success for its Jordanian branch, which will open in the centre of the capital Amman.
MNI will offer a full range of cars in Jordan. In addition to the MINI, MINI Clubman and MINI Convertible, the range also includes the MINI Countryman and the two latest additions to the brand family, the MINI Coupé and MINI Roadster. All models will be available in MINI Cooper (90 kW/122 hp) and MINI Cooper S (135 kW/184 hp) variants.