If you wondering why the new 2013 Nissan 370Z is pretty much the same car ad last year, that could be because Nissan do not know what to with it. Here they’re asking Facebook fans to weigh in and give them ideas.

It’s not for a new 370Z, mind you. It’s the Project 370Z campaign whose goal is to create the ultimate tricked-out Nissan 370Z with ideas that Nissan Z enthusiasts think are best.

What you do is log on facebook.com/nissanperformance and vote on potential modifications and follow along with the progress online. The finished product will be revealed as a one-off 370Z at the annual “ZDayZ” event.

Project 370Z will be built in several phases – power, handling/brakes, interior and exterior.  Fan Likes, Comments and Wall Posts will be reviewed over the course of each voting session and the part or accessory with the most fan support will be chosen for the build. For example, in the initial Power Phase, fans might vote between a turbocharger or supercharger for the factory 3.7-liter V6.  Phase 2 may include suspension and braking system, since the finished vehicle is expected to see substantial track time.

“Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z® enthusiasts – the people who are doing this to their own cars everyday,” said Jon Brancheau, vice president, Nissan Marketing, NNA.  “Together we’ll create a vehicle that expands on the already outstanding performance and style of the Nissan 370Z with a balance of street and track ready modifications.  Then we’ll share the finished project at upcoming Z® car enthusiast gatherings around the country.”