Speaking about Nissan’s commitment to strengthen its production base and sales presence in Indonesia, Nissan president Carlso Ghosn announced his decision to bring back the Datsun brand. Datsun will be the exact opposite of Infinity. While Infinity is the luxury brand for the high-end markets, Datsun will be the economy brand forthe growing markets, starting ales in India, Indonesia, and Russia from 2014.
Nissan itself used to be called Datsun, as you may know, and that means the brand has an 80-year history. It’s not a very glamorous history, but still that’s a remarkable number. Nissan says the revived Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets.
As for Nissan’s Indonesian plans, “Nissan is bringing new jobs and new vehicles to Indonesia,” said Ghosn. “We are going to expand our production capability and offer a new and exciting product line here.” The new plan announced today will make Nissan’s Cikampek site, located 80 kilometers outside of Jakarta, one of the largest production facilities in the ASEAN region for Nissan.