What is already on sale in Korea as the Kia K9 luxury sedan will reach the overseas markets from the fourth quarter of 2012 as Kia Quoris. The name’s apparently derived from English words ‘core’ and ‘quality’, and conveys solidity, luxury and technology resonating together as a chorus. There must have been a better word for that, but here we are. Kia says they wanted to separate this car from the pack with this name.
Enough with the name. The K9 is Kia’s flagship saloon in Korea, kinda like their own Hyundai Genesis sedan. It doesn’t look all that brilliant, but it’s imposing and impressive, and of course, big. The Quoris is also packed with features, in both safety and convenience departments.
Some of the highlights of the car include Kia’s first radar-based Advanced Smart Cruise Control (ASCC) that can even stop the car completely and then make it accelerate again to reach the preset speed. Mercedes S-Class is offering this since 2004 I think. The Quoris also gets Advanced Vehicle Safety Management (AVSM), which works in tandem with Electronic Stability Control (ESC), seatbelt mechanisms and multiple warning systems as well as the pre-safe belt system. Again, this is something like Mercedes Pre-Safe system.
This luxurious Kia also gets Head Up Display (HUD), Lane Departure Warning System, radar-based Blind Spot Detection, and Around View Monitor system. It is a fully-loaded car then, and it makes all those technologies available to the masses, because at the end of the day it will be priced like a Kia.