Compared to the original MINI, the current cars this British brand makes are not at all small. Still, size is something they put emphasis on a lot in their advertisements. This new ad called ‘Win Small‘ seems a bit paradoxical at first. It is made to show MINI’s support for Team USA in the Olympics, and it encourages dreaming big regardless of the size. It’s not about small victories, but rather small’s victories. Clever.
The ad is clever, no doubt. It is also a good watch. But it may have not worked the way MINI were hoping it would. We came across a comment on this video on YouTube that sums it up. There’s this fella saying: “Thanks MINI, you’ve just inspired me to purchase a Fiat 500.” Well, there you go!