After helping Fiat with their publicity efforts for the 500 in the United States, Jennifer Lopez hooks up with Audi and makes a guest appearance at the opening ceremony of their largest ever showroom in Dubai. Lopez is in Dubai to play concert as part of her ‘Dance Again’ world tour, and Audi Middle East is a sponsor of the event.
Al-Nabooda Automobiles, Audi’s dealer in Dubai, has reportedly paid J.Lo 1 million Dirhams ($250,000 USD) to show up at the opening ceremony.
The Audi Terminal, as they refer to it, is the biggest of its kind in the world right now, accommodating up to 57 new vehicle in the main area. Located on Sheikh Zayed Road, the Terminal offers more than 100,000 square feet of display space and has a unique elevator to transport cars between the floors.
There are three floors, one for the main lot, one for the offices and stuff, and one VIP floor for customized and bespoke models. A part of the showroom is also converted into a digital store, with floor-to-ceiling screens showcasing Audi models in great details.