When we first watched Lincoln’s unnecessarily complicating but undeniably cool teaser video – which told us get ready and wait for something big – we thought they’ve come up with a revolutionary new model to save the company. Turns out it is just a commercial. Well, two commercials. One reflects on Lincoln’s glorious past, and one boasts their new technologies.
They are pretty good commercials, we have to say, and although we were disappointed that their ‘big thing’ was a mere celebration of 90th anniversary not a new design language or platform, it is heartwarming to see they are still in business and determined to make things better.
They should go back to making cars like that awesome 60’s Convertible model; the one Drama drove in Entourage! That’d be nice.