To further expand its business in Europe, Infiniti – Nissan’s brand for luxury models – announced it will manufacture vehicles in Europe from Nissan’s production plant in Sunderland, UK. This award-winning plant is famous for its quality and efficiency. Nissan will invest £250 million upgrading the facility for production of Infiniti models.
And the production begins with an all-new compact car to be introduced in 2015. It will be based on the Infiniti Etherea Concept (pictured above), and will compete in the premium segment. They haven’t revealed any further details about it, but whatever it’s called, it is going to start with ‘Q’.
Nissan first created Infiniti brand for America, but after enjoying great success they decided to expand business and sell cars in Asia and Europe as well. UK Production of Infiniti is expected to create an additional 1,000 jobs across the country, including 280 new jobs at the Sunderland Plant, with a capacity to produce 60,000 Infiniti models per year.
Colin Dodge CBE, Nissan Motor Co. Ltd Executive Vice President and Chief Performance Officer, stated: “This milestone, our first premium product to be manufactured at Sunderland, reconfirms our commitment to UK manufacturing and the ongoing success of the plant, which is moving up the value chain. “Just as important, the new Infiniti, which will be exported around the world, is being developed with help from our London design centre and our European Technical Centre at Cranfield.”