Infiniti suddenly decided they don’t like the name of their cars, and they want all of them to begin with Q or QX. The new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. They say ‘Q’ pays homage to Infinit’s roots – Q45 model – and it also sounds more premium.

The first Infiniti model to officially carry the Q badge is a sport sedan which is set for debut at the 2013 Detroit Motor Show. It will be called the Q50. Other models will be renamed gradually as they get replaced with newer versions. Sedans, coupes and convertibles will get the Q prefix, and the SUVs and crossover the QX prefix.

To be honest we can’t see what is the problem with Infiniti’s current naming policy. And anyway, all model names starting with ‘Q’ is going to cause confusion, isn’t it. There is going to be lots of numbers invloved, which is just not cool.

Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: “Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasising our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”