Kia Motors revealed the official pricing of the new, updated 2014 Kia Cadenza ahead of its market launch in America by the end of the month. $35,100 is the minimum you have to pay to own a very well-equipped very reliable, but very uninteresting Cadenza.

This is not a car you buy because you want it. You buy a Cadenza, or a Kia for that matter, only because they offer better value for your money compared to the rivals. And they are pretty good at that. The standard kit on the 2014 Cadenza include keyless entry, advanced navigation system with SiriusXM Traffic and UVO eServices, Bluetooth wireless technology, an eight-inch touch screen, 550-watt Infinity 12-speaker audio system, Rear Camera Display and leather-trimmed seats with heat and power adjustment in the front.

Kia also offers a luxury package for the Cadenza, which bumps the price to $38,100, and adds full-length panoramic sunroof and power retractable sunshade, opulent Nappa leather trim with heated rear outboard seats and ventilated 12-way adjustable driver seat, HID headlamps with adaptive front lighting system (AFLS), a seven-inch LCD instrument cluster for superb clarity and customization, a heated steering wheel with power tilt and telescoping capabilities, and two-position memory setting for driver’s seat, outside mirrors, and steering column.

Those willing to spend more can go for the $41,100 that comes with 19-inch alloy wheels, an electronic parking brake, Advanced Smart Cruise Control (ASCC), a Blind Spot Detection System (BSD) and Kia’s first-ever Lane Departure Warning System (LDWS), in addition to all of the above.

Powering all version of the 2014 Kia Cadenza is a 3.3-liter V6 GDi petrol unit with 290 horsepower.