Milking its partnership with the Hollywood blockbuster Iron Man, Audi has made the “Workday” commercial for the R8 super car. It shows a scene where Tony Stark gets into an Audi R8 e-tron after a hard day at work, saving the world or whatever it is the Iron Man does.
The idea is to make the Audi R8 buyers think they look like Robert Downey Jr. every time they drive this car, no matter how bald or fat they might be.
Audi’s cooperation with the Iron Man franchise goes deeper than just a simple sponsorship. They are asking the fans to join Marvel and Audi fans around the world to make comic book history and help direct the latest Iron Man adventure. So if you like comic books – and are brave enough to admit it – make sure you visit: http://steerthestory.com.