Remember SR Auto’s “Limitless” Gallardo? It’s back, and it’s sporting a new set of incredibly brash red wheels from PUR. They are finished in what they call ‘Davinci Red’. We had seen this color featured on other setups like this Porsche or this Ferrari before, but it’s the first time the entire wheel is painted red.

It is very hard to like a car with red wheels, even one as cool as this Gallardo. What’s more, it doesn’t work particularly well on the grey color of the exterior. But hey, they call this project limitless. So think of it as an experiment gone wrong!