Williams is one of the most well-known and well-respected names in Formula One. Led by the racing legend Frank Williams, they have been a major pat of the sport for years. And now they are going to use their expertise in fast motoring to help Nissan’s new performance brand Nismo make better cars.

The Japanese firm will be working closely with Williams Advanced Engineering department, developing new technologies for the Nissan models that Nismo picks to tune. This partnership is part of the plan laid out by the parent company to turn Nismo from a mere tuner into a global brand.

Nissan recently announced the integration of Nismo into the company, and expanded their responsibilities tenfold. the aim is to make Nismo a proper performance arm, like AMG or M division. But since Nismo guys lack experience, they decided to get some outside help. And Williams seemed like the right partner.

Williams Advanced Engineering is an expert in matters like aerodynamic, simulation and lightweight materials, and is known for bringing F1 technologies to the road cars. Because of their F1 career, these guys excel at working under pressure and in accomplishing deadlines, which is what Nissan expects with their fast-paced expansion plan for Nismo.

Sir Frank Williams, Founder and Team Principal, said: “Williams Advanced Engineering has a history of developing world class, high performance products and this agreement is particularly exciting because of the ambition and potential of the Nismo brand. Both parties share a passion for racing and cutting edge technology and this collaboration will see us work closely together to develop cars that will be at the forefront of automotive technology.”