As you may know, Nissan recently announced the revival of the Datsun brand as the spearhead of their global economy car offensive. The new Datsun is responsible for making cheap global models for populated markets such as China and India, and their first model is this little fella you see here, the K2.
The K2 is a city car the size of Mitsubishi Mirage and Honda Brio, its main opponents. The details of the car are yet to be announced, but you can tell it will be pretty basic in terms of features and equipment; it will have a small and efficient engine; and it will costs under $10,000.
The car will be assembled in India, for India. Gradually, it’ll make its way to other emerging markets such as Indonesia and some African countries, but it won’t be coming nowhere near Europe – at least not in the Indian market specs.
Datsun K2 will be reveled in full later this month, marking the official return of the Japanese brand.
Vincent Cobee, Datsun president, commented: “Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced,”