Maserati has always been keen to team up with fashion brands and the makers of luxury goods, because they think it’s good for their image. It probably is, but the real winner here is the other party who uses Maserati’s name to charge more money for the stuff they sell. The latest Maserati-branded product is a Bowers & Wilkins Hi-Fi headphone.

This is a normal Bowers & Wilkins headphones with Maserati written on it, and it costs £329.99 a pair. Mind you, it’s nothing compared to the Bowers & Wilkins 805 Maserati Edition loudspeaker, yours for just £7,500.

In fairness though, the Bowers & Wilkins Maserati Headphones – or the P5 Maserati Edition Mobile Hi-Fi Headphones, to use the official title – is a work of art, designed by Mario Maserati, based on the statue of Neptune in the fountain of Bologna’s Piazza Maggiore. It is crafted from fine-grain natural leather in Maserati deep blue color, and features the brand’s iconic Maserati Trident emblem on both the headband and the exclusive quilted leather travel pouch.

In terms of audio performance, the Maserati Headphones use Bowers & Wilkins award-winning technology with ultra-linear neodymium magnets and highly optimised Mylar diaphragms; maximum noise isolation through a combination of sealed-leather ear pads; and a closed-back design featuring a rigid metal faceplate.

And if you think that Maserati Headphones are expensive, check out the prices on Beats headphones named after Dr. Dre. The Maserati is better-looking than the good doctor, surely!