Lamborghini Ad Personam personalization program has been revised and updated by the Italian car maker, and its new version with many lots of interesting new features and options will be announced at the 2014 Geneva Motor Show. Ad Personam is currently available for the Aventador, but will soon be extended to the Huracan as well.
There are so many changeable parameters offered in Ad Personam treatment that Lamborghini says clients can basically spec up a made-to-order car. Bespoke treatments for high-end luxury and exotic cars are hugely popular these days. Rolls-Royce, for example, sells more bespoke models than they do normal, factory-standard cars.
The new Lamborghini Ad Personam program offers new color combinations for the cabin with an expanded choice of leather and Alcantara, plus new colors for the floormats and seatbelts. The exterior meanwhile gets two-tone paint jobs and new liveries. You also get lots of exotic materials, from the finest carbon fiber, to semi-aniline leather, and forged composites. You even get to choose the color of the hand-stitched seat emblems and monograms.
To showcase the possibilities of Ad Personam program, Lamborghini will display a fully-loaded Aventador Roadster at the Geneva Motor show, featuring Forged Composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim; matte silver hood; shimmering blue (Blue Sideris) paint job; and dual-color rims.