As you may be aware, last year Aston Martin and Mercedes-Benz – the AMG division to be more precise – signed a partnership contract in which the German firm would provide the British car maker with technical know-how. In return, Daimler received a five percent share in Aston Martin. Now it seems they want more than that, as they are said to be mulling a complete takeover of the brand.
The rumor of Mercedes-Benz’s designs for a possible Aston Martin takeover started after Daimler’s boss Dieter Zetsche got political about the subject, not confirming the news, but not ruling it out either. This sort of behavior usually means something important is afoot.
Aston Martin is of course used to being passed from one investor to another. They have had many different owners over the years, from giants like Ford, to small investment firms from Kuwait. Right now, however, Aston Martin is in its best shape in decades, sailing smoothly, and profitably, under the guidance of Dr. Ulrich Bez. So it all boils down to the will of the brand’s current owner, Investindustrial.
Becoming a part of Daimler’s empire would be good news for Aston Martin. The vast resources of the German giant would enable the British firm to develop new models and expand its business. Mercedes is already committed to providing Aston with engines and electrical systems.