Aston Martin’s Bespoke department, known as ‘Q’ has come up with a specially prepared Rapide S inspired by the Great Britain. The car is designed to promote Britain in Japan and support the Government’s ongoing GREAT Britain international marketing campaign.
There isn’t many things special about this Aston Martin Rapide S by Q to be honest, just a couple of blue accents on the outside, a subtle Union Jack sticker on the bonnet and front wings, GREAT logos, and Union Jack Aston logos. Inside the car features blue leather and Alcantara almost everywhere, complemented with red Aston logos embroidered on the seats.
Aston’s boss Andy Palmer was an especially happy during the business summit in which Aston Martin Rapide S by Q was unveiled to the Japanese. As the former CEO of Nissan he used to a resident of Tokyo for many years.
Dr Palmer said: “It is great to be back ‘home’ in Japan for this event. Aston Martin is a globally renowned British luxury brand, and I’m very happy that we are able to play a role in the UK Government’s GREAT Britain campaign here. Today’s event at Roppongi Hills has been a fantastic example of the breadth and depth of British innovation, and I believe it has succeeded in showcasing the best the UK has to offer in this regard.”
The British Ambassador in Japan said: “The Innovation is GREAT campaign is designed to showcase UK technology and manufacturing strengths, celebrate UK-Japan innovation partnerships and stimulate new ones. We are delighted to have Aston Martin supporting the campaign: their world-renowned engineering capabilities and cool styling are the epitome of British innovation.”